Strategy

Strategy

1. WE INVESTIGATE the hidden secrets of MBR and gather evidence on the suffering of the MBR beagles:

Having a 24/7 presence at the gates of MBR allows us to closely monitor their operations. We observe, record, research and investigate everything we see from the camp. We regularly fly a drone over MBR acres for our investigations. We also receive information and tip offs about MBR from locals and through our whistleblower line, and have received undercover footage of the dogs inside the sheds. We are constantly learning more and more about how MBR runs its cruel business and who is supporting its operations.  MBR previously operated its breeding of dogs in total secrecy, but now it’s the opposite, we have eyes and ears on them everyday.

Drone footage – MBR workers loading beagles to be delivered to laboratories.

2. WE EXPOSE MBR’s secrets to raise public awareness on the suffering of the beagles at their breeding site and at the laboratories where they are taken. Our work includes:

  • Daily protests at the gates of this dog breeding facility.
  • First-ever covert footage of the beagles inside MBR. 
  • First-ever MBR whistleblower footage and testimony.
  • Live broadcasts of every shipment of beagle puppies from MBR to toxicology laboratories.
  • Regular drone footage of the beagles being moved around the MBR Acres site.
  • Daily updates on our social media platforms and publication of our investigations into MBR and the legalised torture of beagles and other laboratory animals.
  • Publication of information uncovered via FIO (Freedom of Information) requests.
  • Collaborations with other animal rights groups, journalists, celebrities, film-makers and other professionals to widen the exposure of MBR’s cruel dog breeding business.
  • Educate MPs on the failures of animal testing and the benefits of Non-Animal Methods (NAMs) in scientific research, so that they can speak up for laboratory animals and demand the end of animal testing.

Giving public speeches at conferences, festivals and demonstrations, as well as being featured in the media and newspapers.

Protestors at the gates of MBR.

3. WE BUILD POLITICAL PRESSURE to urge politicians to end animal testing and introduce NAMs:

We have ran three parliamentary petitions and achieved over 100,000 signatures on each, generating three parliamentary debates, as well as a stream of MP questions on the issue of animal experimentation and the breeding of dogs for toxicology testing. 

We encourage our supporters to lobby their MPs and educate them.

Supporters of our 2025 parliamentary petition.